Designer. Creator. Explorer. Photographer. Generalist.
Building brands, products, companies, and experiences for 21 years. Three companies, 110+ AI ventures, and work for Google, Adobe, MINI, VISA, P&G and a long list of founders trying to do something meaningful. Self-made, multidimensional, always shipping.
I'm a designer, founder, and creator who has spent the last 21 years building digital products, brands, companies, and experiences all over the world.
I've never fit into one category. I design. I build. I travel. I shoot. I experiment. Everything I learn in one area ends up influencing the others, that cross-discipline recombination is the methodology, not a side effect.
I've designed 200+ websites and 60+ SaaS platforms, worked with Google, Adobe, MINI, VISA, and P&G, and a long list of founders building something real. The approach is consistent: start with the artifact, work backwards from what it needs to feel like, and keep the approval chain short.
Today the work runs through three practices: KICKFLIP (design and innovation studio), Perspektiva (a platform for designers), and Panic Frame (group travel and adventure, where I lead the digital and visual side as a partner). Alongside that, I run parallel bets across multiple industries, most killed fast, a few compounding.
"Design isn't what you make on the screen. It's the clarity you bring to the world before you even touch a pixel."
I don't believe in titles. I believe in capabilities.
Titles are a résumé compression. Capabilities are what I can actually do for the work, regardless of what's on the business card. After nineteen years across studios, companies, and continents, here's the honest list.
UX/UI, journeys, interfaces that feel like confidence.
From signal to direction. What to build, why, and when to stop.
Bringing taste and coherence to multidisciplinary teams.
Clarity-led identity for fast-moving founders.
Practical, not theatrical. Copilot, not autopilot.
Content architectures that compound across platforms.
Photography, drone, FPV, film. The lens as discipline.
Founders, designers, and creatives navigating chaos.
The combinations are the point. A brand built without UX leaks. A product without storytelling drifts. AI without taste is noise. The capabilities feed each other, and that's the advantage.
The way I actually work is systems-first. I connect the layers most people keep separate, UX, business, brand, psychology, automation, infrastructure, and look for where they reinforce each other. Then I move fast: strategy, AI-accelerated research, a working prototype before the plan is finished, iterate in the open, scale what holds.
Everything I run and everything I’ve bet on, in one index – the operating companies up top, then the products, tools, and experiments below. Most personal, some killed fast, a few compounding. Open any row for the thesis and what it’s built on.
“A clarity-led design partner for fast-moving teams.”
Started as a freelance practice in 2013 and grew into a multidisciplinary design and innovation studio. Now serves founders and product teams worldwide as a small, AI-augmented studio with internal toolkit and template kernels. Over $1M in services delivered across 200+ websites and 60+ SaaS platforms.
“Designers don't lack talent – they lack perspective.”
Co-founded after a decade of organising design events (Design Drinks, now over 130 editions). An online platform and community for designers in Bulgaria – mentorship, workshops, content, and the business-side education design school doesn't cover. Built to bridge skill and success.
“Travel is fuel – and the visual record is how it compounds.”
Partnered with Panic Frame in 2024 as the digital and creative lead. Documents group expeditions across Namibia, Madeira, Azores, Ethiopia, Iceland, Peru, and beyond through photography, drone work, and editorial film. The lens that informs every other practice.
“Casual rooms create durable communities.”
An ongoing networking event series I started in 2014 as Bulgaria's Dribbble ambassador. Now well past its 130th edition. Became the social backbone that eventually fed into Perspektiva.
“Most contractors give you a quote. Optima gives you a guarantee.”
Sofia's apartment renovation market runs on fragmented subcontracting, verbal agreements, and invoices that surprise you at move-in. Optima Stroy is a family-owned engineering firm that takes a single project at a time, managing every trade under one contract and one contact person, from demolition to door handles. The digital layer – an online cost estimator, phased transparency tools, and a content-driven SEO strategy – is being built to match that engineering discipline with the way Sofia buyers now search for trust.
“Songs are published in the artist's key, not yours.”
Most chord tools assume you already know what key to use. SongCheats starts from the other end: it measures your vocal range in 30 seconds, then scores every song against your voice so the right key is waiting before you ask. Built in partnership with the UkuleleCheats community (292K subscribers), it gives the 250 million hobbyist singers who play an instrument a shortcut to songs they'd quietly given up on.
“Most studios patch invoicing. Flow makes it a hard rule.”
Thirteen years of invoices, 80 clients, and a legacy system nobody dared touch – that was the forcing function. Flow replaces the anxiety of manual, legally fragile workflows with a purpose-built financial operating system: bilingual invoice output, immutable document snapshots enforced at the database level, bank statement import with auto-categorization, and a 12-month cash flow forecast that shows a crunch coming three months before it arrives. Built for our own projects first, it now runs across the studio.
“Every photographer wants to go to Socotra. None of them know how to plan it.”
Socotra is the most visually alien island on earth – dragon blood trees, endemic species found nowhere else, an astrophotography window most travelers miss entirely because they arrived in the wrong month. socotra.guide treats every location as a photography subject: scored for photographic potential, annotated with golden hour timing, wind sensitivity, and drone access, and surfaced through an intelligent recommendation engine built for the way photographers actually plan a shoot. It is a structured destination product, not a blog – built to be the one authoritative resource that exists between a photographer's first search and the moment they click "book."
“The curious adult deserves calm, trusted guidance over hype.”
Psychedelic research is accelerating, but the internet still delivers forums, anecdotes, and clinical papers written for PhDs – nothing in between. Psylopedia is a science-informed knowledge library covering 28 medicines across 13 structured sections each, built around a single editorial rule: if the content gets more intense, the interface gets calmer. It gives thoughtful adults the map they need before, during, and after the journey – without sensationalism, dosage prescriptions, or facilitation promises.
“One model is a guess. Four models with weights is a forecast.”
Most apps pick a single weather model and present its output as fact – while professional meteorologists have always read four. multi-model-weather is a TypeScript library that fetches ICON, GFS, ECMWF, and Arpege in parallel, aggregates them through a weighted consensus engine, and returns a single confidence-scored forecast with activity-specific risk levels, all on the free Open-Meteo API with no key required. Built for our own projects first, it now runs across the studio.
“Five disconnected tools is not a stack – it is a blindfold.”
Adventure travel operators sit on rich data – search queries, signup history, trip capacity – but the layers never touch, so decisions get made on gut feel or whichever tab is easiest to open. Basecamp joins those layers into a single role-gated command centre: GA and Search Console metrics connect to traveller CRM records, which connect to trip kanban and itinerary management, with a Claude-powered chat panel that answers data questions in Bulgarian or English. Built for Panic Frame's 42-destination, 132-trip operation, it runs in daily production use and has replaced the previous spreadsheet-and-dashboard workflow entirely.
“Leaving your dog should feel like a gift, not a gamble.”
Sofia's pet boarding market runs on volume and vague reassurance. NASH is built for the owner who treats their dog like family: small by design, a real conversation before every booking, and daily photo updates through the whole stay. It gives anxious owners the one thing the sector has never offered – the genuine confidence that their dog is somewhere that actually cares. The platform is live and the first clients are moving through intake.
“Creators have the audience. They just need the business.”
Fifty million creators worldwide have solved the hardest part of building a company – finding and keeping an audience. What they lack is the framework to turn that trust into a product, a revenue model, and a launch plan. Hypelift runs a four-phase AI pipeline against a creator's profile and delivers a full venture audit in minutes: ranked ideas, business models, MVP scope, and a 30-day roadmap. Where a consultant takes months, Hypelift takes a form submission.
“Generic travel content describes Madeira. This one models it.”
Most destination guides treat every island as a list of star-rated places. Madeira is a genuinely complex adventure destination – with micro-climates that shift by altitude, trails that require advance reservations, and viewpoints that are spectacular one month and socked in fog the next. Madeira Guide models all of it as structured data: every hike, viewpoint, scenic route, and itinerary is a first-class entity with typed relationships, three-axis difficulty scoring, and a month-by-month viability matrix that no generic platform provides. The result is a travel resource that answers the real planning questions – what to do in November, which trails suit someone with vertigo, where to be at dawn above the cloud layer – computationally, not by reading five blog posts.
“Generic weather is useless at altitude – your trail deserves its own forecast.”
Madeira is a volcanic ridge with seven distinct microclimates separated by just a few kilometers of elevation – and no weather app built for the island until now. Madeira Weather pulls from four professional forecast models, weights each one by metric and terrain, and delivers per-trail risk ratings across every zone so hikers can make a real decision before they set foot on the mountain.
“Great spaces deserve footage that makes people feel before they book.”
Hotels, co-working venues, and event spaces now compete for bookings on visual content alone – yet most drone operators hand over files and disappear. Flyova rides the maturation of FPV technology, now capable of continuous indoor-to-outdoor flights no stabilised rig can replicate, and pairs professional cinematic shoots with a branded portfolio platform the client controls: projects published, inquiries tracked, messaging updated without touching a developer. The platform is live and ready for its first cohort of flagship clients.
“Plant care isn't a scheduling problem – it's a feedback loop.”
Most plant apps give you a calendar. Ivy gives you a brain. Built on vision-capable AI, it identifies any plant from a photo, adapts care schedules to how you actually behave, and diagnoses problems from a single image alongside your plant's full history. When you travel, it generates a caretaker plan and a shareable link your neighbor opens without installing anything – so a collection of 30 plants stops being a source of anxiety and starts running itself.
“Social apps connect you to content. Hangalt connects intent to proximity.”
The post-pandemic social layer is broken – not because people stopped wanting to connect, but because no product ever solved the moment: available right now, nearby, shared interest. Hangalt is a proximity-first meetup app where you go live, see who's around with matching interests, and join a hangout in under a minute. No feed, no followers, no accumulation – just a real signal that someone nearby wants the same afternoon you do.
“The right playlist for this moment, not last week's taste.”
Streaming algorithms know what you've heard – they don't know you're hosting a dinner, driving at midnight, or trying to focus for three hours. MartoPlayer flips the model: 102 hand-curated playlists tagged across five dimensions (when, how, where, why, what) so you reach the right vibe in seconds, no account required. A companion Partytube mode adds a drag-and-drop YouTube queue built for groups – shared, keyboard-controlled, and self-sustaining through auto-suggest.
“Most SEO tools give you data. Reflex gives you the decision.”
Search is being rewritten by AI, and the teams that understand their data structurally – topics, not keywords – will own the next decade of discovery. Reflex is the bet that the winning move isn't another dashboard, it's fewer, clearer decisions. We built it for our own projects first, and it now runs under the SEO work across the studio.
“Most AI tools answer your question. Navis covers the topic.”
Research is still done one prompt at a time – which means it never scales. Navis treats it as a pipeline: describe a topic, generate dozens of angles, run them in batch across a three-tier Perplexity engine, and walk away to a searchable knowledge base you can query in natural language. For founders, analysts, and operators who need to think rigorously and move fast, it turns a day of manual prompting into minutes of structured intelligence.
“Most content tools help you write. This one runs the whole operation.”
Social media at any real scale is an orchestration problem, not a writing problem. Content Flow Studio takes any raw source – a URL, a YouTube link, a voice note, an image batch – and moves it through a complete pipeline: extract, ideate, write, quality-score, adapt to six platforms, and queue to publish, all in your trained voice. Built for our own projects first, it now runs across the studio.
“The gap between a great hero and a generic one is shader access.”
WebGL hero animations run at 60fps on the GPU and define a product's first impression – but building one has always required a specialist, weeks of GLSL, and a one-off artifact you can't edit. corny shifts that equation: describe the animation you want in plain text, and the AI rewrites the live canvas in front of you. Built for our own projects first, it now runs across the studio.
“Travel photo research is a logistics problem, not a creative one.”
Every travel presentation carries a hidden tax: hours of tab-switching across four photo platforms, manual attribution tracking, and no shared quality signal to separate the good shots from the noise. Bucket collapses that into a single workspace – searching Unsplash, Pexels, Pixabay, and Wikimedia in one action, scoring results with AI vision across six dimensions, and exporting a labeled, attribution-ready package when selection is done. Built for our own projects first, it now runs across the studio.
“Naming is not a creative block – it's a data problem.”
Most teams treat naming as a brainstorm and end up with a flat list nobody can defend. Nova runs it as a structured eight-stage pipeline – brief, territories, generation, filtering, scoring, availability signals, shortlist, shareable PDF – all in one browser session, with AI handling the systematic work and the human making every final call. Built first as the internal naming engine for Agenticle and KICKFLIP studio projects, it is now in early access for founders who need a real name before their next investor call.
“Brand voice isn't a document. It's what your team agrees on, session by session.”
Most AI writing tools treat brand voice as a prompt you type once and forget. Calibri treats it as something a team trains together – generating copy variants, voting, annotating phrases, and letting the collective taste compound into a living voice system that sharpens with every session. Built for brand and content teams who need alignment, not just output.
“Design feedback breaks in translation. Slide keeps it spatial.”
Every design studio hits the same wall: a finished deck gets screenshotted, described in Slack, and misinterpreted twice before anyone fixes the right thing. Slide collapses that loop by letting reviewers press a single key and click directly on the element they mean – attaching the comment to the exact DOM node, persisting it to a shared inbox, and surfacing every open annotation across all active decks in one view. Built for the KICKFLIP studio's own deck review workflow, it now runs across every client presentation the studio produces.
“Generic color tools give you swatches. Shade gives you a system.”
Production design teams have always had to rebuild color systems from scratch – every project, every client, every hex code handed over with a shrug. Shade closes that gap by taking a single seed color and returning a complete, perceptually verified, export-ready token set: primary scale, semantic colors, surface tokens, light and dark variants, all grounded in OKLCH math and checked against both WCAG and APCA contrast standards. Built for KICKFLIP's own brand projects first, it now runs across every studio client engagement.
“Great design studios have a portfolio problem, not a talent problem.”
Every design studio carries a graveyard of unfinished case studies – the work ships, the team moves on, and the story never gets told. Folio attacks the activation energy, not the motivation: describe the project, let AI research the client, suggest narrative angles, generate a section structure, and draft every section. You edit, add visuals, and publish. Built for Kickflip's own case study backlog first, it now sits at the centre of how the studio documents and ships its work.
“Most trip planners organize bookings. This one stress-tests the plan.”
A new generation of AI is capable enough to treat a travel itinerary as structured data – not a document – and that changes everything for the person carrying the planning load. Itinerary Architect gives serious planners a workspace that generates a full day-by-day trip, scores each day for feasibility, surfaces weather risk, and lets you refine everything through conversation rather than starting from scratch. The plan gets smarter the more you use it, adapting to your actual travel style through a preference engine built on every edit you confirm or dismiss.
“Group shopping fails because every tool asks for an account first.”
Short-term rentals have normalised the group house trip – but the shopping coordination behind them still lives in scattered chat threads and duplicated grocery runs. Trip Cart Together gives any group a shared, live shopping list through a single link: no signup, no install, just share the URL and everyone can add items, claim what they're picking up, and check things off in real time. AI-generated starter lists remove the blank-page problem, and the whole thing works on any device the moment someone taps the link.
“Typing translates thought. Speaking captures it.”
Apple Silicon made local speech inference fast enough to close the gap – and Lyric is the layer that sits between your mouth and every text field on your Mac. Press a shortcut, speak, and get polished text pasted at the cursor in under a second, refined to your writing voice and formatted for the destination, whether that is a LinkedIn post, a Slack reply, or a code comment. The more you use it, the more it learns your style, compounding in value the way a generic transcription tool never can.
“Activity Monitor shows you processes. Optimizator shows you the real cost.”
As developers run multi-hour Claude sessions alongside heavy local workloads, two critical dimensions stay completely invisible: what is actually consuming system resources, and what the AI work is actually costing. Optimizator surfaces both in a single native menu bar panel – refined memory pressure that filters out macOS false alarms, live CPU and disk history, and a real-time breakdown of Claude API spend by session, day, and rolling window, all reading directly from local files with no cloud dependency. Built in native Swift with no external runtime, it is the single-glance dashboard for Mac developers who live inside AI tooling.
“The browser remembers addresses. Smush remembers what you were thinking.”
Knowledge work lives in tabs – dozens of them, spread across windows, closed by accident, impossible to search. Smush rides the shift where AI enrichment became cheap enough to run on every save, turning a raw URL list into a fully tagged, semantically searchable session library. It gives researchers and power users a persistent memory layer for their browser: capture a session, get AI-generated titles and summaries instantly, and find any tab from any past session in under a second.
“Inspiration is everywhere. Precision is what AI tools actually need.”
AI builders have solved the generation problem – the bottleneck is now description. When a developer finds a site they love, the gap between "inspired by this" and a prompt precise enough to replicate its design language is enormous. Genome is a Chrome extension that closes it: point it at any live page and it extracts the full design system – tokens, motion fingerprints, CTA hierarchy, CSS health – then writes six per-tool prompts ready to paste into Lovable, v0, Cursor, or Bolt. Built for our own projects first, it now runs across the studio.
“Most thinking tools produce notes. Manifest produces a next move.”
Overthinking isn't a personality flaw – it's what happens when the volume of thoughts exceeds what unstructured prose can resolve. Manifest.guide takes whatever is looping in your head and returns a structured read: the situation reframed, the real tradeoffs, two or three directions, and one concrete action to take today. Over time, a dashboard surfaces the patterns you can't see from inside – avoidance loops, recurring friction, decisions you keep deferring – turning scattered clarity sessions into a portrait of how you actually think.
“Health apps help you log. Self-Care helps you understand.”
For people living with chronic or hard-to-diagnose conditions, data already exists – symptoms, labs, sleep, wearable metrics – but it sits in silos that never speak to each other. Self-Care brings it all into one encrypted vault, runs a deterministic rule engine across it to surface real clinical patterns, and layers a privacy-first AI companion on top that explains what it finds without overstepping into diagnosis. It is built for the patient who needs to walk into a 15-minute appointment armed with three months of signal, not a vague memory.
“The algorithm knows what you clicked. Not what you love.”
Streaming fragmentation has made choosing what to watch harder, not easier – and the social signal that actually guides taste (what people you trust loved) is completely absent from every platform. banani turns your ratings into a living taste profile that powers personalized discovery and makes watching together smarter, blending six recommendation pools including your friends' actual top-rated content.
“The account wall is the product killer – remove it entirely.”
Every mainstream polling tool is built for administrators, not for the moment someone just needs an answer right now. Panic Polly strips the friction to zero: create a poll, share a link, watch votes land in real time – no signup on either side, no dashboards to configure, no onboarding to survive. AI-assisted creation lets you paste any block of text and get a structured poll in seconds, while device fingerprinting keeps results honest without asking anyone to log in.
“Homes generate information constantly; none of it is stored anywhere.”
Every home contains dozens of appliances, warranties, and maintenance schedules – yet all of that information lives in drawers, inboxes, and memory. Home-OS gives homeowners a room-by-room knowledge layer: a structured record of what they own, its full service history, and an AI guide that knows each item's specifics when something goes wrong. The core inventory and maintenance loop is live, with AI guide generation and camera-scan onboarding coming next.
“Language apps teach language. Smalltalk teaches the language of your trip.”
Every traveler has faced the moment when a translation app fails them – technically correct, culturally wrong, built for everyone and shaped for no one. Smalltalk starts with your destination, your travel style, and your confidence level, then generates a phrasebook for the exact situations you will encounter, with real pronunciation, cultural context, and a Show to Local screen for the moments when words alone don't bridge the gap.
“Cloud tools want your credentials. Zero Inbox doesn't.”
Every Gmail organizer on the market routes your email through someone else's server – trading privacy for convenience at a structural level. Zero Inbox runs entirely on your machine, using pre-authenticated local tooling to scan thousands of messages, rank senders, and apply bulk labels, filters, and archive rules in a single session. Built for the builder's own three-account inbox, it now handles the full triage workflow that no cloud product could be trusted to touch.
“Generic templates don't know what you own.”
Most packing apps hand you a blank template and leave the hard thinking to you. Packer flips that: it starts from a cataloged inventory of everything you physically own, cross-references live weather at your destination, and generates a precise checklist with quantities calculated per day – so the cognitive work happens once, not before every trip. Nine real expeditions spanning four continents serve as reference patterns, making each new list smarter than the last.
“Consumer travel tools stop helping when the destination gets complicated.”
Expedition travel through geopolitically sensitive or legally demanding routes is a logistics research problem, not a booking problem – and no consumer app handles it. Sketchy aggregates the hard stuff: per-country visa requirements, gear regulations down to individual pieces of equipment, flight feasibility flags, tiered budget scenarios, and traceable safety alerts with source links and check dates, all rendered as a local-first dashboard. Built for a real photography expedition to Socotra via Jeddah, the data model is generic enough to fit any group, any route, any gear loadout.
“Gmail gives you the inbox. Nobody gave you the controls.”
Most professionals have spent years building a Gmail setup they barely understand – hundreds of labels, dozens of filter rules, and zero visibility into what's actually happening to their mail. Labelgenie treats label management and filter authoring as a distinct job: a dedicated control panel with bulk operations, drag-and-drop rule ordering, conflict detection, and a dry-run preview before anything touches your inbox. Every change is logged, every mistake is undoable.
“Identity is the filter – remove it and the truth comes out.”
Most discussion tools treat identity and permanence as defaults, because for most work they are. Stream inverts that: create a link, share it, and everyone in the room talks and votes without accounts, usernames, or history. Ephemeral by design, live by default – the burner-phone model applied to group conversation.
“Small stores run on memory. Memory doesn't scale.”
Tens of thousands of small family retailers in Bulgaria manage inventory, sales, and buying trips from notebooks and intuition – tools built for enterprise scale are no use to them. Kasiopeya is a shared mobile PWA, in Bulgarian, with big buttons and real-time two-phone sync, that gives store owners a visual inventory, a 10-second sale flow, and a data-driven buying trip planner. It rides the moment that independent retail meets EUR adoption in 2026, when every piece of store software in the country is retrofitting currency support – Kasiopeya was built EUR-native from day one.
“A founder profile should be a publication, not a page.”
A living dossier of work, ventures, and thinking – built as a system instead of a portfolio. Designed to compound: every new project, signal, or system can be added without redesigning the whole.
“Sharing what you know compounds – across LinkedIn, Instagram, Threads, X.”
Long-form thinking on design, agency, AI, creativity, and the modern way of working – distributed across four platforms with a shared pillar architecture. ~60 pieces in the archive; the engine is the practice.
“Most lead funnels capture emails. Hypeform delivers insight.”
Service businesses lose prospects not to bad offers but to an empty first interaction – a scroll, a bounce, a missed booking. Hypeform rides the moment when AI-generated personalization became cheap enough to run per respondent: describe your business, get a scored quiz with a full blueprint of dimensions and segments, and give every lead a personalized 7-day action plan the moment they hit submit. The result is a lead-gen asset that qualifies and educates in the same breath, turning cold curiosity into a booked call.
“Agencies are slow and templates are shallow – AI can do both better.”
Millions of small businesses are trapped with outdated websites: they know it's a problem, but a traditional agency quote means months of waiting and thousands spent on a project that ages the moment it ships. 99Redesigns flips that model – AI audits any site across six performance dimensions, generates preview redesigns across multiple visual directions, and guides clients from approval to live in days rather than months. A subscription layer keeps the site evolving on an ongoing cycle, so the website becomes a living asset, not a one-time project.
“Most audit tools give you a wall of issues. Aether gives you the decision.”
The web moves faster than quarterly audits. Aether rides the shift where multimodal AI can now read, reason over, and compare web pages at scale – turning what used to be a multi-week agency engagement into a continuous intelligence feed. It gives growth and content teams a single cockpit that scores every page across five dimensions, surfaces what competitors are doing that you aren't, and replaces scattered point tools with a prioritized action roadmap that updates in real time.
“Enterprise PMS is overkill. A spreadsheet is not a system.”
Independent guesthouses and small hotels sit in a gap that no existing tool fills well – too small for enterprise property management systems, too complex for generic calendars. Harmony gives these operators a single platform: a live drag-and-drop booking calendar, a guest CRM, a promotions engine, and an embeddable widget that puts a fully branded booking flow on any website in two lines of HTML. Every booking lands in real time across the whole team the moment a guest completes it.
“The scheduling gap isn't missing features – it's complexity mismatched.”
Independent salons, barbershops, and clinics still run on DM threads and paper notebooks – not because they prefer it, but because every scheduling tool was built for someone with a front-desk manager and a $150/month budget. SwiftBook treats the appointment as what it actually is: a structured transaction with a service definition, staff assignments, variants and add-ons, client history, and a lifecycle that runs from request through to no-show. The full product surface – staff dashboard, public booking wizard, and bilingual operation – is built and functional; the next phase wires in real persistence and takes the first pilot live.
“Most studios spend a week on decks. Struktura takes a day.”
Client presentations are the most expensive invisible process in any design studio – the brief lands, Figma opens, and days of context-switching begin before a client sees a single slide. Struktura closes that loop: a brief moves through five structured steps and arrives at a complete, editable, client-shareable deck in a single session, with AI that fills content into real templates rather than inventing layouts. Built for our own projects first, it now runs across the studio – replacing a 13-year-old manual HTML-and-Figma pipeline as the canonical deck tool.
“Most AI branding tools start at the end. This one starts with strategy.”
Every AI logo tool skips the part that actually matters – the research, the archetype, the positioning that makes a brand coherent. Brand Forge AI runs the full process: seven sequential steps from brief to exportable guidelines, grounded in a curated knowledge engine of branding principles. Founders get what studios deliver in six weeks, without the studio.
“Every page starts from zero. Bake ends that.”
AI can scaffold a page in minutes – but without a structured vocabulary to draw from, every output reinvents the same sections at the same mediocre quality. Bake is a typed React section library paired with a four-pass AI ingest pipeline: point it at a screenshot, a Figma frame, or a live URL and it classifies, decomposes, and generates a production-ready component ready for human review. Built for our own projects first, it now runs across the studio.
“Most travel tools count countries. This one reads the person behind them.”
Travel identity is one of the most expressive forms of self-knowledge modern people have – yet every tool built to capture it stops at a pin map and a number. uroundtheworld goes deeper: mark where you've visited, lived, and dreamed about, and an insights engine surfaces your travel archetype, the cultures and climates you've actually touched, and the real story your movement tells. It turns a personal map into a mirror.
“Everyone gets flight alerts. Nobody gets deals worth trusting.”
The flight deal market is drowning in noise – aggregators strip context, newsletters blast irrelevant routes, and no one tells you whether a price is genuinely rare or just average. Layover scores every deal on a transparent 0–10 model before it ever reaches a subscriber, filtering out hidden traps like airport changes and overnight layovers so the only deals that land are the ones worth booking. Built around origin-specific discovery, it gives travellers a curated feed they can actually act on.
“Every story happened somewhere. Most tools throw that place away.”
Travel writing has always lived between two broken options: social media that strips context and expires in 24 hours, or generic CMS tools that know nothing about place. Wayfare treats geography as a first-class dimension – every post lives simultaneously in a cinematic feed, a masonry archive, and a zoomable world map pinned to where the story actually happened. A block-based editor built for the form adapts its layout to the content: a 200-word field note renders differently from a 2,000-word narrative, because the story deserves it.
“Your saved places are a goldmine locked inside someone else's app.”
Travelers spend years curating places across Google Maps, hiking apps, and wishlists – then hit a wall the moment they try to share any of it. Atlas turns that private collection into something real: import your Google Takeout export, organize places and GPX routes into named collections, and publish a beautiful travel guide that anyone can open with a single link, no account required. The knowledge you've built for years finally becomes something you can give to other people.
“Bulgaria has the destination. The discovery layer is missing.”
Most English-language travel content for Bulgaria is either a generic top-10 blog post or an OTA location filter – neither understands that "quiet autumn weekend near Plovdiv with a hike and a local restaurant" is a real, answerable question. Hi Bulgaria is an editorial travel portal that does answer it: intent-aware search reads natural-language queries, surfaces curated destinations by season, mood, and region, and turns results into a full AI-generated itinerary in a single click. The platform rides the collision of AI planning going mainstream and Bulgaria reaching a genuine cultural inflection point in European travel.
“Most travel tools show you Iceland. This one helps you survive it.”
Iceland's terrain, roads, daylight, and wildlife don't behave like any other destination – and most trip-planning tools treat it like they do. Visit Iceland encodes the environment itself: seasonal road access, aurora probability, vehicle requirements, and real conditions from live data, all mapped to the decisions a traveler actually has to make. It's built for independent explorers who want honest intelligence over aspirational brochure copy.
“Files don't belong to folders – they belong to projects.”
The Downloads folder is the default dump zone for every developer running parallel projects, and every organizer that promises to fix it sorts by date or type rather than by intent. Organizator takes a different angle: it reads your actual project directories, extracts context from CLAUDE.md files and brand docs, and uses a three-tier pipeline of rules, learned patterns, and Claude Haiku to match each file to the project it belongs to – presenting suggestions you approve with a keystroke rather than moving anything without permission. Built for one developer managing 17+ active projects, it runs as a native macOS background service and grows more accurate with every decision you make.
“Your moodboard becomes the look, across every camera you shoot.”
Travel photographers now routinely mix Sony RAW, DJI footage, and iPhone shots in a single trip – and no existing tool treats that as a first-class problem. Fotograf gives them a moodboard-driven grading pipeline that normalizes color across device classes and culls thousands of mixed-format files into a cohesive edit, all locally on Apple Silicon with no cloud dependency.
“Every cloud file service stores your data. Symbio never touches it.”
The assumption that files must travel through a server is as old as slow connections – and just as outdated. Symbio uses WebRTC DataChannels to open a direct pipe between two browsers: drop a file, share a link, and the transfer begins at full upload speed with no size cap, no account, and nothing ever stored on a third-party server. It is the workaround that power users have always run manually, packaged into something anyone can use.
“Reputation is managed. Record is what actually happened.”
AI has made evidence extraction cheap enough to run at scale – and Persona Atlas turns that capability into a shared accountability infrastructure. Every public figure or organization gets a karma score built from documented, sourced events: weighted by magnitude, responsibility, intent, and time. The result is a tamper-resistant public ledger that cuts through PR cycles and lets journalists, researchers, and civic technologists see the record as it actually stands.
“Stop guessing which mountain. Start knowing.”
Most weather apps tell you it will snow – they don't tell you whether it will land as powder or slush, at which elevation, or whether the resort 40 minutes further is worth the extra drive. Powderific aggregates five weather models, applies elevation-stratified ML scoring, and ranks ski resorts by real powder conditions filtered to how far you're willing to drive. Covering 18 countries across Europe, North America, and Japan, it turns a chaotic weekend decision into a single ranked list with a plain-language verdict: all-time, worth it, maybe, or nah.
“Foresight has a distribution problem, not a quality problem.”
AI and social platforms have converged at exactly the moment when people are most anxious about the future – yet no tool turns structured prediction into something you can post. SeeTheFuture lets anyone enter a topic, get a confidence-scored AI forecast with best-case, worst-case, and signal breakdown, then export a high-resolution share card in the right format for any platform in one click.
“Party games die when skill gap kills the fun.”
Fighting games have always rewarded the player who practiced longest – which is exactly why they fail at parties. Floppy Fighters rides the resurgence of no-install browser play, putting two players on one keyboard inside a real ragdoll physics simulation where momentum and chaos matter more than memorized movelists. Share a URL, sit down, and watch chaos happen.
“Skateboarding's footage is everywhere. Its memory is nowhere.”
Skateboarding is one of the most visual sports on earth, yet fifteen years of clips and photos sit scattered across feeds that forget everything the moment you scroll past. Skategram is the archive the culture never had – a structured visual record where every clip is found by the things skaters actually care about: the trick, the spot, the skater, the crew. It turns a disappearing feed into a living memory of the sport.
“AI writes the code; the gap is the right constraints going in.”
Framer's component ecosystem is rich, but the path from concept to marketplace-ready code is still a developer's obstacle course – profile matching, RAF cleanup, mobile safety, compliance checklists. Component Craft collapses that into a single browser workspace: describe an effect, get a full output package covering analysis, technical spec, AI workshop prompt, and validation checklist, all client-side with no setup required. Built for our own projects first, it now runs across the studio.
“If you can't afford it, build the system that funds it.”
Started at 17 after I broke my board and couldn't afford a new one. Taught kids how to skate for a monthly fee, documented everything transparently on the website, ran monthly competitions where top performers won the best gear. My first proof that I could build something real – and self-fund it.
“First proof I could build something real.”
Hand-coded HTML/CSS skateboarding platform with a phpBB forum, launched at 16. Became one of Bulgaria's biggest and most active skateboarding communities and extreme-sports forums. The original venture that started everything – design, code, community, business.
A clarity-led process for shaping products, brands, and strategy without agency overhead. Strategy comes before any pixel is moved, then the work moves fast: AI-accelerated research, a working prototype before a long plan, public iteration, and scale once the thesis holds. The shape is strategy → AI research → prototype → iterate → scale, not waterfall. Ideas get something real to react to early, not a deck to align on. The loop runs in days, not months.
1 · Listen, discovery sessions, archives, signals 2 · Map, frame the real problem in one sentence 3 · Synthesize, strategy memo with kill criteria 4 · Design, prototype the smallest provable version 5 · Ship, release into real use 6 · Iterate, versioned in the open, weekly review
KICKFLIP's template kernel for shipping brand systems that compound across client engagements. A brand is treated as infrastructure, declared in tokens (color, type, spacing, motion), enforced via internal copilot, and versioned like software. Two days into a new engagement and the team is already operating inside a working brand OS, not waiting for a guideline PDF.
├─ tokens (color · type · spacing · motion) ├─ voice (rules · lexicon · anti-patterns) ├─ components (primitives → patterns → templates) ├─ governance (review checklist · changelog) └─ runtime (Brand OS copilot enforces the rules)
Practical AI integration across the studio, for research, drafts, ideation, copy, and review. The rule is simple: AI handles volume, humans handle taste. A designer with this stack ships in a week what used to take a month. The leverage is real; the taste is the wall that keeps the output from feeling generated.
├─ research (synthesis from interviews + sources) ├─ drafts (first-pass copy · UI variations · prompts) ├─ review (lint against brand OS · accessibility · copy) └─ taste (everything human, always)
The capture pipeline behind every Panic Frame trip and personal expedition. Drone, mirrorless, FPV, and voice notes all funnel into one timeline at capture time, synced, tagged, and editable in the field. The same archive feeds the trip film, the photography selects, the field journal, and the future essay. Capture once, publish many.
├─ capture (drone · stills · FPV · voice notes) ├─ sync (one timeline · in-field) ├─ cull (selects · color · light triage) └─ publish (film · stills · journal · stories)
A shared idea bank that ships platform-specific executions. LinkedIn gets long-form reflection. Instagram gets cinematic and visual. Threads gets the raw punchy testing ground. X gets experimental hooks. Same idea, four executions, never repeating, always reinforcing. The content is the practice; the practice is the content.
├─ pillars (design · agency · entrepreneurship · AI · travel) ├─ platforms (LinkedIn · Instagram · Threads · X) ├─ rhythm (~5×/week across the stack) └─ archive (~60 pieces; new work in drafts)
The reason the work compounds: nothing is siloed. A trip to Iceland becomes a film, becomes a content series, becomes a brand reference for a client, becomes a system. AI tools tested for content end up in client workflows. A KICKFLIP delivery becomes a Perspektiva case study. The multidimensional life isn't a balance, it's a deliberate recombination.
Design ↔ AI · brand systems amplified by AI workflows AI ↔ Content · tools tested in public become assets Travel ↔ Content · field becomes editorial Content ↔ Design · stories teach what the work is for
Built to teach designers the perspective and business sense design school doesn't cover. Mentorship 1:1 for the strategic calls, workshops for the tactical skills, community for the long arc, content for the broad reach. The frame: designers don't lack talent, they lack perspective. The curriculum closes that gap.
├─ mentorship (1:1 for senior strategic calls) ├─ workshops (tactical skill cohorts) ├─ community (Design Drinks · ongoing rooms) └─ content (free reach · onboarding to the rest)
A deliberate working structure built around the idea that judgment can't be committee-sourced. The thinking layer, diagnosis, framing, kill criteria, always happens solo. The architecture layer, structure, stack, sequencing, usually happens solo too. Other people join at clear handoff points: when there's something real to react to, not just an intention to align on. The result is faster cycles, fewer misalignments, and a practice that doesn't require constant coordination to stay coherent.
├─ thinking layer (solo): diagnosis, signal, framing, kill criteria ├─ architecture layer (solo): structure, sequencing, stack decisions ├─ inflection point: handoff with a working artifact, not a brief ├─ execution layer (selective): clear roles, finite scope, fast loop └─ review (solo): final judgment always returns to one person
The next chapter is about reinvention, across practice, platform, and person.
KICKFLIP evolves into an AI-augmented studio model. Small team, leverage underneath, taste at the top. Same clarity, more output, longer relationships.
Perspektiva matures into a real platform for designers, content, mentorship, community, and the business sense design school doesn't teach. Bulgaria-rooted, broader reach.
Expanding the lens. More travel, more film, more writing, more honesty in public. The goal is to keep recombining domains until the work compounds without me.