Designer. Creator. Explorer. Photographer. Generalist.
Building brands, products, companies, and experiences for 21 years. Three companies, 180+ AI ventures, and work for Google, Adobe, MINI, VISA, P&G and a long list of founders trying to do something meaningful. Self-made, multidimensional, always shipping.
I'm a designer, founder, and creator who has spent the last 21 years building digital products, brands, companies, and experiences all over the world.
I've never fit into one category. I design. I build. I travel. I shoot. I experiment. Everything I learn in one area ends up influencing the others, that cross-discipline recombination is the methodology, not a side effect.
I've delivered 320+ client projects, websites, SaaS platforms and brand systems, worked with Google, Adobe, MINI, VISA, and P&G, and a long list of founders building something real. The approach is consistent: start with the artifact, work backwards from what it needs to feel like, and keep the approval chain short.
Today it all runs through KICKFLIP, the design and innovation studio, with Perspektiva (a platform for designers) and Panic Frame (group travel and adventure, where I lead the digital and visual side as a partner) sitting inside the same practice rather than beside it. In the past year that studio has built hundreds of products with AI. I don't kill the ideas that come out of it. I grow all of them, and let the ones with real pull take the room they earn.
"Design isn't what you make on the screen. It's the clarity you bring to the world before you even touch a pixel."
Drag to move around. Tap a cluster to zoom in, tap it again to pull back. Node size is depth: large = ten years and counting, medium = proven on client work, small = practised and shipping.
I don't believe in titles. I believe in capabilities.
Titles are a résumé compression. Capabilities are what I can actually do for the work, regardless of what's on the business card. After nineteen years across studios, companies, and continents, here's the honest list.
UX/UI, journeys, interfaces that feel like confidence.
From signal to direction. What to build, why, and when to stop.
Bringing taste and coherence to multidisciplinary teams.
Clarity-led identity for fast-moving founders.
Practical, not theatrical. Copilot, not autopilot.
Content architectures that compound across platforms.
Photography, drone, FPV, film. The lens as discipline.
Founders, designers, and creatives navigating chaos.
The combinations are the point. A brand built without UX leaks. A product without storytelling drifts. AI without taste is noise. The capabilities feed each other, and that's the advantage.
The way I actually work is systems-first. I connect the layers most people keep separate, UX, business, brand, psychology, automation, infrastructure, and look for where they reinforce each other. Then I move fast: strategy, AI-accelerated research, a working prototype before the plan is finished, iterate in the open, scale what holds.
Everything I run and everything I’ve bet on, in one index – the operating companies up top, then the products, tools, and experiments below. Most personal, some killed fast, a few compounding. Open any row for the thesis and what it’s built on.
“A clarity-led design partner for fast-moving teams.”
Started as a freelance practice in 2013 and grew into a multidisciplinary design and innovation studio. Now serves founders and product teams worldwide as a small, AI-augmented studio with internal toolkit and template kernels. Over $1M in services delivered across 320+ client projects.
“Designers don't lack talent – they lack perspective.”
Co-founded after a decade of organising design events (Design Drinks, now over 130 editions). An online platform and community for designers in Bulgaria – mentorship, workshops, content, and the business-side education design school doesn't cover. Built to bridge skill and success.
“Travel is fuel – and the visual record is how it compounds.”
Partnered with Panic Frame in 2024 as the digital and creative lead. Documents group expeditions across Namibia, Madeira, Azores, Ethiopia, Iceland, Peru, and beyond through photography, drone work, and editorial film. The lens that informs every other practice.
“Casual rooms create durable communities.”
An ongoing networking event series I started in 2014 as Bulgaria's Dribbble ambassador. Now well past its 130th edition. Became the social backbone that eventually fed into Perspektiva.
“Most contractors give you a quote. Optima gives you a guarantee.”
Sofia's apartment renovation market runs on fragmented subcontracting, verbal agreements, and invoices that surprise you at move-in. Optima Stroy is a family-owned engineering firm that takes a single project at a time, managing every trade under one contract and one contact person, from demolition to door handles. The digital layer – an online cost estimator, phased transparency tools, and a content-driven SEO strategy – is being built to match that engineering discipline with the way Sofia buyers now search for trust.
“Songs are published in the artist's key, not yours.”
Most chord tools assume you already know what key to use. SongCheats starts from the other end: it measures your vocal range in 30 seconds, then scores every song against your voice so the right key is waiting before you ask. Built in partnership with the UkuleleCheats community (292K subscribers), it gives the 250 million hobbyist singers who play an instrument a shortcut to songs they'd quietly given up on.
“Most studios patch invoicing. Flow makes it a hard rule.”
Thirteen years of invoices, 80 clients, and a legacy system nobody dared touch – that was the forcing function. Flow replaces the anxiety of manual, legally fragile workflows with a purpose-built financial operating system: bilingual invoice output, immutable document snapshots enforced at the database level, bank statement import with auto-categorization, and a 12-month cash flow forecast that shows a crunch coming three months before it arrives. Built for our own projects first, it now runs across the studio.
“Every photographer wants to go to Socotra. None of them know how to plan it.”
Socotra is the most visually alien island on earth – dragon blood trees, endemic species found nowhere else, an astrophotography window most travelers miss entirely because they arrived in the wrong month. socotra.guide treats every location as a photography subject: scored for photographic potential, annotated with golden hour timing, wind sensitivity, and drone access, and surfaced through an intelligent recommendation engine built for the way photographers actually plan a shoot. It is a structured destination product, not a blog – built to be the one authoritative resource that exists between a photographer's first search and the moment they click "book."
“One model is a guess. Four models with weights is a forecast.”
Most apps pick a single weather model and present its output as fact – while professional meteorologists have always read four. multi-model-weather is a TypeScript library that fetches ICON, GFS, ECMWF, and Arpege in parallel, aggregates them through a weighted consensus engine, and returns a single confidence-scored forecast with activity-specific risk levels, all on the free Open-Meteo API with no key required. Built for our own projects first, it now runs across the studio.
“Five disconnected tools is not a stack – it is a blindfold.”
Adventure travel operators sit on rich data – search queries, signup history, trip capacity – but the layers never touch, so decisions get made on gut feel or whichever tab is easiest to open. Basecamp joins those layers into a single role-gated command centre: GA and Search Console metrics connect to traveller CRM records, which connect to trip kanban and itinerary management, with a Claude-powered chat panel that answers data questions in Bulgarian or English. Built for Panic Frame's 42-destination, 132-trip operation, it runs in daily production use and has replaced the previous spreadsheet-and-dashboard workflow entirely.
“The Faroes are photographed constantly and explained almost never.”
Search any Faroese headland and you get the same twelve photographs and none of the information that decides whether you can stand there. Landowners now charge for access, several routes are guided-only, and the weather rewrites the day twice before lunch. FAROE.GUIDE covers 40 places across 13 islands with the access fee, the seasonal rule and the live forecast attached to each one, so the planning happens before the ferry rather than at the trailhead.
“Checklists tell you what lives there. They never tell you when to go.”
Wikipedia and the birding databases already own the species list for every country, and they are more complete than anything a small team could build. The gap they leave is the encounter: which month, which corner of which park, and how likely. WorldWildMap answers that from 4.5 million territory cells covering 209,389 species across 250 countries, each cell carrying its own month mask. Non-commercial by decision, funded by donations, built on openly licensed photography.
“The hardest waterfall on earth to reach is also the hardest to book.”
Angel Falls sits deep enough inside Canaima that getting there is a multi-day arrangement of flights, river craft and licensed guides, and the booking layer for it has always been word of mouth and forms nobody reads. Visit Angel Falls is a European-managed front for that expedition: helicopter routes and jungle treks explained honestly, small groups, and a multi-step inquiry form wired into a real sales pipeline so a traveller's message reaches a person the same day.
“Leaving your dog should feel like a gift, not a gamble.”
Sofia's pet boarding market runs on volume and vague reassurance. NASH is built for the owner who treats their dog like family: small by design, a real conversation before every booking, and daily photo updates through the whole stay. It gives anxious owners the one thing the sector has never offered – the genuine confidence that their dog is somewhere that actually cares. The platform is live and the first clients are moving through intake.
“Creators have the audience. They just need the business.”
Fifty million creators worldwide have solved the hardest part of building a company – finding and keeping an audience. What they lack is the framework to turn that trust into a product, a revenue model, and a launch plan. Hypelift runs a four-phase AI pipeline against a creator's profile and delivers a full venture audit in minutes: ranked ideas, business models, MVP scope, and a 30-day roadmap. Where a consultant takes months, Hypelift takes a form submission.
“Generic travel content describes Madeira. This one models it.”
Most destination guides treat every island as a list of star-rated places. Madeira is a genuinely complex adventure destination – with micro-climates that shift by altitude, trails that require advance reservations, and viewpoints that are spectacular one month and socked in fog the next. Madeira Guide models all of it as structured data: every hike, viewpoint, scenic route, and itinerary is a first-class entity with typed relationships, three-axis difficulty scoring, and a month-by-month viability matrix that no generic platform provides. The result is a travel resource that answers the real planning questions – what to do in November, which trails suit someone with vertigo, where to be at dawn above the cloud layer – computationally, not by reading five blog posts.
“Generic weather is useless at altitude – your trail deserves its own forecast.”
Madeira is a volcanic ridge with seven distinct microclimates separated by just a few kilometers of elevation – and no weather app built for the island until now. Madeira Weather pulls from four professional forecast models, weights each one by metric and terrain, and delivers per-trail risk ratings across every zone so hikers can make a real decision before they set foot on the mountain.
“Great spaces deserve footage that makes people feel before they book.”
Hotels, co-working venues, and event spaces now compete for bookings on visual content alone – yet most drone operators hand over files and disappear. Flyova rides the maturation of FPV technology, now capable of continuous indoor-to-outdoor flights no stabilised rig can replicate, and pairs professional cinematic shoots with a branded portfolio platform the client controls: projects published, inquiries tracked, messaging updated without touching a developer. The platform is live and ready for its first cohort of flagship clients.
“Plant care isn't a scheduling problem – it's a feedback loop.”
Most plant apps give you a calendar. Ivy gives you a brain. Built on vision-capable AI, it identifies any plant from a photo, adapts care schedules to how you actually behave, and diagnoses problems from a single image alongside your plant's full history. When you travel, it generates a caretaker plan and a shareable link your neighbor opens without installing anything – so a collection of 30 plants stops being a source of anxiety and starts running itself.
“Social apps connect you to content. Hangalt connects intent to proximity.”
The post-pandemic social layer is broken – not because people stopped wanting to connect, but because no product ever solved the moment: available right now, nearby, shared interest. Hangalt is a proximity-first meetup app where you go live, see who's around with matching interests, and join a hangout in under a minute. No feed, no followers, no accumulation – just a real signal that someone nearby wants the same afternoon you do.
“The right playlist for this moment, not last week's taste.”
Streaming algorithms know what you've heard – they don't know you're hosting a dinner, driving at midnight, or trying to focus for three hours. MartoPlayer flips the model: 102 hand-curated playlists tagged across five dimensions (when, how, where, why, what) so you reach the right vibe in seconds, no account required. A companion Partytube mode adds a drag-and-drop YouTube queue built for groups – shared, keyboard-controlled, and self-sustaining through auto-suggest.
“The genre peaked in 2001 and then left the browser behind.”
Turn-based artillery is a solved pleasure that nobody ships any more, and the browser versions that exist are thin. SnailWars rebuilds it as a deterministic fixed-point simulation running at 50 Hz, with bitmap-mask destructible terrain, a 43-weapon arsenal and rope movement that carries momentum properly, while the render layer stays a shell that can be replaced without touching the physics. Determinism is the point: it is what makes replays, fair hot-seat turns and eventual online play possible at all.
“Most thinking tools produce notes. Manifest produces a next move.”
Overthinking isn't a personality flaw – it's what happens when the volume of thoughts exceeds what unstructured prose can resolve. Manifest.guide takes whatever is looping in your head and returns a structured read: the situation reframed, the real tradeoffs, two or three directions, and one concrete action to take today. Over time, a dashboard surfaces the patterns you can't see from inside – avoidance loops, recurring friction, decisions you keep deferring – turning scattered clarity sessions into a portrait of how you actually think.
“Homes generate information constantly; none of it is stored anywhere.”
Every home contains dozens of appliances, warranties, and maintenance schedules – yet all of that information lives in drawers, inboxes, and memory. Home-OS gives homeowners a room-by-room knowledge layer: a structured record of what they own, its full service history, and an AI guide that knows each item's specifics when something goes wrong. The core inventory and maintenance loop is live, with AI guide generation and camera-scan onboarding coming next.
“Most lead funnels capture emails. Hypeform delivers insight.”
Service businesses lose prospects not to bad offers but to an empty first interaction – a scroll, a bounce, a missed booking. Hypeform rides the moment when AI-generated personalization became cheap enough to run per respondent: describe your business, get a scored quiz with a full blueprint of dimensions and segments, and give every lead a personalized 7-day action plan the moment they hit submit. The result is a lead-gen asset that qualifies and educates in the same breath, turning cold curiosity into a booked call.
“Agencies are slow and templates are shallow – AI can do both better.”
Millions of small businesses are trapped with outdated websites: they know it's a problem, but a traditional agency quote means months of waiting and thousands spent on a project that ages the moment it ships. 99Redesigns flips that model – AI audits any site across six performance dimensions, generates preview redesigns across multiple visual directions, and guides clients from approval to live in days rather than months. A subscription layer keeps the site evolving on an ongoing cycle, so the website becomes a living asset, not a one-time project.
“Bulgaria has the destination. The discovery layer is missing.”
Most English-language travel content for Bulgaria is either a generic top-10 blog post or an OTA location filter – neither understands that "quiet autumn weekend near Plovdiv with a hike and a local restaurant" is a real, answerable question. Hi Bulgaria is an editorial travel portal that does answer it: intent-aware search reads natural-language queries, surfaces curated destinations by season, mood, and region, and turns results into a full AI-generated itinerary in a single click. The platform rides the collision of AI planning going mainstream and Bulgaria reaching a genuine cultural inflection point in European travel.
“Most travel tools show you Iceland. This one helps you survive it.”
Iceland's terrain, roads, daylight, and wildlife don't behave like any other destination – and most trip-planning tools treat it like they do. Visit Iceland encodes the environment itself: seasonal road access, aurora probability, vehicle requirements, and real conditions from live data, all mapped to the decisions a traveler actually has to make. It's built for independent explorers who want honest intelligence over aspirational brochure copy.
“Stop guessing which mountain. Start knowing.”
Most weather apps tell you it will snow – they don't tell you whether it will land as powder or slush, at which elevation, or whether the resort 40 minutes further is worth the extra drive. Powderific aggregates five weather models, applies elevation-stratified ML scoring, and ranks ski resorts by real powder conditions filtered to how far you're willing to drive. Covering 18 countries across Europe, North America, and Japan, it turns a chaotic weekend decision into a single ranked list with a plain-language verdict: all-time, worth it, maybe, or nah.
“Bulgarian media runs on fear. There is another signal.”
While the dominant outlets in Bulgaria compete on outrage and click velocity, Futuria.bg rides the moment when AI generation in Bulgarian finally crossed a quality threshold worth publishing. An editor submits a source URL – the pipeline scrapes, scores for solution-orientation, generates a full structured article with hero image and social pack, and publishes in under two minutes. It gives a single person the editorial output of a newsroom, pointed entirely at progress, science, and what is actually working in the world.
“First proof I could build something real.”
Hand-coded HTML/CSS skateboarding platform with a phpBB forum, launched at 16. Became one of Bulgaria's biggest and most active skateboarding communities and extreme-sports forums. The original venture that started everything – design, code, community, business.
A clarity-led process for shaping products, brands, and strategy without agency overhead. Strategy comes before any pixel is moved, then the work moves fast: AI-accelerated research, a working prototype before a long plan, public iteration, and scale once the thesis holds. The shape is strategy → AI research → prototype → iterate → scale, not waterfall. Ideas get something real to react to early, not a deck to align on. The loop runs in days, not months.
1 · Listen, discovery sessions, archives, signals 2 · Map, frame the real problem in one sentence 3 · Synthesize, strategy memo with kill criteria 4 · Design, prototype the smallest provable version 5 · Ship, release into real use 6 · Iterate, versioned in the open, weekly review
KICKFLIP's template kernel for shipping brand systems that compound across client engagements. A brand is treated as infrastructure, declared in tokens (color, type, spacing, motion), enforced via internal copilot, and versioned like software. Two days into a new engagement and the team is already operating inside a working brand OS, not waiting for a guideline PDF.
├─ tokens (color · type · spacing · motion) ├─ voice (rules · lexicon · anti-patterns) ├─ components (primitives → patterns → templates) ├─ governance (review checklist · changelog) └─ runtime (Brand OS copilot enforces the rules)
Practical AI integration across the studio, for research, drafts, ideation, copy, and review. The rule is simple: AI handles volume, humans handle taste. A designer with this stack ships in a week what used to take a month. The leverage is real; the taste is the wall that keeps the output from feeling generated.
├─ research (synthesis from interviews + sources) ├─ drafts (first-pass copy · UI variations · prompts) ├─ review (lint against brand OS · accessibility · copy) └─ taste (everything human, always)
The capture pipeline behind every Panic Frame trip and personal expedition. Drone, mirrorless, FPV, and voice notes all funnel into one timeline at capture time, synced, tagged, and editable in the field. The same archive feeds the trip film, the photography selects, the field journal, and the future essay. Capture once, publish many.
├─ capture (drone · stills · FPV · voice notes) ├─ sync (one timeline · in-field) ├─ cull (selects · color · light triage) └─ publish (film · stills · journal · stories)
A shared idea bank that ships platform-specific executions. LinkedIn gets long-form reflection. Instagram gets cinematic and visual. Threads gets the raw punchy testing ground. X gets experimental hooks. Same idea, four executions, never repeating, always reinforcing. The content is the practice; the practice is the content.
├─ pillars (design · agency · entrepreneurship · AI · travel) ├─ platforms (LinkedIn · Instagram · Threads · X) ├─ rhythm (~5×/week across the stack) └─ archive (~60 pieces; new work in drafts)
The reason the work compounds: nothing is siloed. A trip to Iceland becomes a film, becomes a content series, becomes a brand reference for a client, becomes a system. AI tools tested for content end up in client workflows. A KICKFLIP delivery becomes a Perspektiva case study. The multidimensional life isn't a balance, it's a deliberate recombination.
Design ↔ AI · brand systems amplified by AI workflows AI ↔ Content · tools tested in public become assets Travel ↔ Content · field becomes editorial Content ↔ Design · stories teach what the work is for
Built to teach designers the perspective and business sense design school doesn't cover. Mentorship 1:1 for the strategic calls, workshops for the tactical skills, community for the long arc, content for the broad reach. The frame: designers don't lack talent, they lack perspective. The curriculum closes that gap.
├─ mentorship (1:1 for senior strategic calls) ├─ workshops (tactical skill cohorts) ├─ community (Design Drinks · ongoing rooms) └─ content (free reach · onboarding to the rest)
A deliberate working structure built around the idea that judgment can't be committee-sourced. The thinking layer, diagnosis, framing, kill criteria, always happens solo. The architecture layer, structure, stack, sequencing, usually happens solo too. Other people join at clear handoff points: when there's something real to react to, not just an intention to align on. The result is faster cycles, fewer misalignments, and a practice that doesn't require constant coordination to stay coherent.
├─ thinking layer (solo): diagnosis, signal, framing, kill criteria ├─ architecture layer (solo): structure, sequencing, stack decisions ├─ inflection point: handoff with a working artifact, not a brief ├─ execution layer (selective): clear roles, finite scope, fast loop └─ review (solo): final judgment always returns to one person
The next chapter is about reinvention, across practice, platform, and person.
The portfolio becomes the practice. I keep building and growing my own products rather than taking the next brief, which changes what KICKFLIP is for: leverage underneath, taste at the top, output that belongs to me. Open to partnerships and investment where they make a product move faster than I can alone.
Perspektiva matures into the business sense design school doesn't teach, and the platform is really the community around it. The work is growing that community and the impact it carries across AI, design, and self-development. Bulgaria-rooted, broader reach.
The lens turns inward as well as outward. Mindfulness, psychology, philosophy, and spiritual development are where the reading goes now, alongside working directly with people. Finding my own direction and my own spark, then helping other people find theirs.